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Naked conversations : how blogs are changing the way bussinesses talk with customers
Authors: ---
ISBN: 047174719X 9780471747192 9786610288014 1280288019 0471790230 9780471790235 Year: 2006 Publisher: Hoboken (N.J.) Wiley

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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is


Book
The age of surveillance capitalism : the fight for a human future at the new frontier of power
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ISBN: 9781781256855 1781256853 Year: 2019 Publisher: London Profile Books

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THE TOP 10 SUNDAY TIMES BESTSELLER Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.Bron : https://blackwells.co.uk


Book
What algorithms want : imagination in the age of computing
Author:
ISBN: 9780262035927 9780262536042 9780262338837 0262338831 0262035928 0262536048 9780262338844 026233884X Year: 2017 Publisher: Cambridge The MIT Press

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We depend on -- we believe in -- algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It's as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations -- the marriage vow, the shaman's curse -- do not merely describe the world but make it. Computation casts a cultural shadow that is shaped by this long tradition of magical thinking. In this book, Ed Finn considers how the algorithm -- in practical terms, a method for solving a problem -- has its roots not only in mathematical logic but also in cybernetics, philosophy, and magical thinking. Finn argues that the algorithm deploys concepts from the idealized space of computation in a messy reality, with unpredictable and sometimes fascinating results. Drawing on sources that range from Neal Stephenson's Snow Crash to Diderot's Encyclopedie, from Adam Smith to the Star Trek computer, Finn explores the gap between theoretical ideas and pragmatic instructions. He examines the development of intelligent assistants like Siri, the rise of algorithmic aesthetics at Netflix, Ian Bogost's satiric Facebook game Cow Clicker, and the revolutionary economics of Bitcoin. He describes Google's goal of anticipating our questions, Uber's cartoon maps and black box accounting, and what Facebook tells us about programmable value, among other things.If we want to understand the gap between abstraction and messy reality, Finn argues, we need to build a model of algorithmic reading and scholarship that attends to process, spearheading a new experimental humanities.Bron : http://www.bol.com


Book
To save everything, click here : technology, solutionism and the urge to fix problems that don't exist
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ISBN: 9781846145483 1846145481 9780241957691 0241957699 9781846145490 184614549X Year: 2013 Publisher: London Allen Lane

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In the very near future, smart technologies and big data will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such solutionism affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything -from crime to corruption to pollution to obesity- by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement-but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design.Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.Bron : http://www.amazon.com

How People Learn : Brain, Mind, Experience and School : expanded edition
Authors: ---
ISBN: 0585321078 0309070368 9786612083839 128208383X 0309501458 0309131979 9780585321073 6612083832 9780309131971 9780309501453 9780309070362 0305070368 0309065577 9780309065573 9781282083837 Year: 2000 Publisher: Washington National Academies Press

The new normal : explore the limits of the digital world
Author:
ISBN: 9789081324250 908132425X Year: 2010 Publisher: Gent Mach Media


Book
Sport, media and mega-events
Authors: ---
ISBN: 9781138930391 9781138930384 9781315680521 9781317397427 1315680521 1138930385 1138930393 Year: 2017 Publisher: Oxon Routledge Taylor & Francis Group

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This book examines the diverse ways that media influences our understanding of the world?s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand?s cultural influence. Focusing on the central concept of "mediatization" ? the permeation of media into all spheres of contemporary life ? the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, thisis a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport. Bron: https://www.routledge.com


Book
Microcelebrity around the globe : approaches to cultures of internet fame
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ISBN: 1787567508 9781787567504 1787567524 1787567516 1787567494 9781787567528 Year: 2019 Publisher: Bingley Emerald Publishing

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This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.Bron : https://blackwells.co.uk


Book
The cognitive surplus : creativity and generosity in a connected age
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ISBN: 9781846142178 9781846142185 1846142172 Year: 2010 Publisher: London Allen Lane

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42 p.


Book
The sage handbook of social gerontology
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ISBN: 9781412934640 1412934648 Year: 2010 Publisher: Los Angeles (Cal.) Sage Publications

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This volume reflects the emergence of ageing as a global concern, including chapters by international scholars from Asia, Australasia, Europe and North America. It provides a comprehensive overview of key trends and issues in the field, drawing upon the full range of social science disciplines. The Handbook is organized into five parts, each exploring different aspects of research into social aspects of ageing: disciplinary overviews - summaries of findings from key disciplinary areas within social gerontology; social relationships and social differences - topics include: social inequality, gender and ageing, the role of religion, inter-generational ties, social networks, and friendships in later life; Individual characteristics and change in later life - chapters in this section examine different aspects of individual aging, including self and identity, cognitive processes, and biosocial interactions and their impact on physical and psychological aging; comparative perspectives and cultural innovations - topics in this section include: ageing and development, ageing in a global context, migration, and cross-cultural perspectives on grandparenthood; policy issues - the final section examines some of the main policy concerns affecting older people across the world. The topics include: developments in social policy, long-term care, technology and older people, end of life issues, work and retirement, crime and older people, and the politics of old age. This will be essential reading for all students, researchers and policy-makers concerned with the major issues influencing the lives of older people across the globe.

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